about power plants ... ... who are we and what are our roots?

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We have started power plants to make it easy and delicious for you to power beyond your five fruit & vegetables a day. Our founder worked as a marketing consultant for food businesses in the North of England for 14 years before starting this new business. In late 2018, Robin Norton set about making a nuisance of himself at local produce wholesalers, local markets and started bothering estate agents around his homeland of Yorkshire. Robin knew that selling fresh fruit & vegetables was a tough gig and it was something that supermarkets dominated - the two greengrocers on his side of Harrogate had closed in the last two years. That said, Robin has a passion for fresh produce: he has been vegetarian since he was 16 and strives to eat healthily to support his hard-working lifestyle and his fitness activities (rowing, running, weights & heavy bag workouts!). Robin has also worked in kitchens, been a home cook and was the proud owner of a food hygiene certificate. He wanted to fuse a traditional greengrocer, with being a green grocer AND delivering more added value so that what he sold could become a complete meal ... not just complete a high street. Robin's grandad had actually been a greengrocer and market trader in Bridlington. The support of family, business associates, clients & friends encouraged Robin to take his first shaky steps into his grandad's footsteps ... but wearing trainers and a silly hat with a carrot on the front. Robin is in the picture on the left wearing this hat at his second ever pitch, where he met Rob Leicester - Young Market Trader of the Year 2018/19 - and greengrocer from over t' Pennines in Warrington.