Our name sums up what we do ...

We use our business intelligence experience, market research skills and data science expertise to help you get a better grasp of what is important to your business, reviewing your marketplace and your positioning within it. We use this knowledge to help you grasp opportunities by developing your business ...

We will help you understand what it is like to be in someone else's shoes, to live the customer experience and use those insights to help you grow sales, drive profits and diversify. Our expertise is category management for consumer packaged goods businesses, BUT whatever your business ...

... find out what our approach can do for you!

For the latest news and comment in the world of Fast Moving Consumer Goods, join our LinkedIn group grasp FMCG.

If you are interested in Out of Home & Foodservice, please join our sister group grasp OOH.

If videos are more your thing, please check out our YouTube channel.