grasp what we do

business development

What we do ...

what we do
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grasp business development ltd 2004 to 2013

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Registered office: 14/15 North Park Road, Harrogate HG1 5PD Yorkshire, UK. Company number: 6852280

Our vision at grasp is to be recognised as THE experts in FMCG business development in the North of England. Our mission is to make products better for ALL, and do this cost-effectively by helping you as a client get a better grasp of your marketplace and use this to grasp opportunities to drive sales, grow profits and diversify. Our values are to be open, lean, commercial, responsive, proactive and creative.

Our portfolio offers further detail on our business ... please click here to view or download. Our contact details are in the slide deck.

Unusually, we use a breadth of research methods - both qualitative and quantitative - as the basis for our project work:

  • Desk research - Using off-the-shelf reports and the web
  • Store audits - Recording information as a platform for gap analysis
  • Focus groups - Facilitation of in-depth discussion; moderating groups of customers, shoppers and consumers to create & test ideas
  • Observation - Watching behaviour and mystery shopping
  • Product sampling - In-store / hall testing and promotional sampling, via our network of home economists
  • Surveys - "Vox Populi" vox pops, face-to-face interviews (eg on-street / in-store), telephone interviews, postal/paper-based and online questionnaires
  • Category reviews - Integration of research into business-driving presentations
  • Marketing plans - Co-creating effective communication plans
  • Sales development - Lead generation, databases and relationship building
  • Innovation workshops - Usefully developing your business in new directions
  • Training - Developing marketing and category management skills in your team

... the team at grasp feel we are also unique in our experience of running our own businesses, and - in many cases - working "client-side", in your shoes!

Our focus has been within fast moving consumer goods businesses although our management skills can readily be applied in any organisation. Sector experience includes chilled / frozen / ambient food, retail brand products, foodservice, household care, car care, personal care, pharmaceuticals, packaging, giftware, software, business services and development agencies.

We've worked with groups of people from senior academics to primary school children, from Yorkshire farmers to Australian hypermarket owners ... so we're sure we can help you and talk to your customers.